Perx is the top rewards app in Singapore, with over 400,000 users using the app to obtain rewards.
As the UI (User Interface) developer in the team, I was tasked with redesigning the Perx website and parts of the Perx app.
I started the design process by getting a full understanding of the product. That involved discussions with the Product Lead and Customer Service team. It is through this exercise that I could begin the map out the app, and hone in on specific sections where customer experience could be improved.
I went on to conduct one-to-one interviews with several Perx app users. During the interview, I posed a set of instructions while they used the app. This allowed me to pinpoint parts of the UI that were unclear to them, and to identify pain points in the UX (User Experience).
In addition to the interviews, I checked their feedback against user analytics data from the app to verify areas where the UI needed improvements. These findings were consolidated into a deck which I presented to the team.
I worked on redesigning the Reward Pages to have ease of navigating between reward and marchant information, as well as laying out the information with greater clarity by breaking down large parts of text, placing key details first, and through the use of symbolic icons. Below are samples of before-and-after the redesign.
I worked on the redesign of the Perx website as well. The design process involved studying the existing sitemap of the website, and simplifying how the information is laid out.
The other key aspect of the redesign was to enable each group of audience (app users, merchants, enterprise customers) to easily find the relevant information they needed. The website was built on the WordPress CMS to allow ease of updating.